Typical Tasks
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
A day in the life
What kind of work is this?
Enterprising
Business based Work
Conventional
Organized, Procedural Work
Investigative
Studying, Research based work
What personality traits do you need to succeed?
Analytical Thinking
Attention to Detail
Initiative
Dependability
Adaptability/Flexibility
Achievement/Effort
What key skills are needed for this job?
Reading Comprehension
Complex Problem Solving
Active Listening
Critical Thinking
Active Learning
Judgment and Decision Making
Expected Knowledge
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Common Activities
Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Analyzing Data or Information
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Updating and Using Relevant Knowledge
Keeping up-to-date technically and applying new knowledge to your job.
