Typical Tasks
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
A day in the life
What kind of work is this?
Enterprising
Business based Work
Conventional
Organized, Procedural Work
Artistic
Conceptual, Creative Work
What personality traits do you need to succeed?
Initiative
Cooperation
Dependability
Attention to Detail
Adaptability/Flexibility
Stress Tolerance
What key skills are needed for this job?
Active Listening
Speaking
Critical Thinking
Social Perceptiveness
Judgment and Decision Making
Reading Comprehension
Expected Knowledge
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Common Activities
Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
